Rabbit Holes

Rabbit Holes are devices that can pull a prospective reader into a DCCA project. While most often found within the internet, they are not constrained, and can appear almost anywhere. Print advertising, a poster, a t-shirt, a slogan on a bus, all just basic examples of where rabbit holes can appear. If you see this image of Royo the Rabbit, you know you've found a ChaliceMedia Rabbit Hole:
animated picture of Royo the Rabbit